Katy Perry, Pop Export

January 29th, 2011  |  Published in Travel


06.29.15, Forbes magazine (cover story)
Pop Export
How Katy Perry–the sheltered daughter of born-again ministers–globetrotted her way to earnings of $135 million in one year. FORBES traveled to Italy to find out.



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A Spin With Afrojack
Nick Van De Wall is one of the world’s highest-paid DJs, and he’s learned like a man who earned $22 million last year. At his new estate near Amsterdam, Afrojack unveils his car collection–and how his life got on the fast track.

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Grand New Nashville
Rascal Flatts offers a private tour of its favorite Music City haunts.

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Ireland’s Big Eurovision Secret
What I found out about pop music on my trip to the Emerald Isle.

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Inside The Rolling Stones’ Morocco
What does Tangier have in common with the music business? Lots.

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A Visit to Chigny-Les-Roses
Ever wonder about the origin of those gold bottles that keep popping up in Jay-Z’s videos? This is it.

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Ma(i)sonry in Napa Valley
The world’s only steam-punk wine tasting room.

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Nepenthe in Big Sur
The quintessential Big Sur experience.

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Canada’s Hidden Travel Gems
Natural wonders and scenic views are close by — or spectacular enough to warrant making the tough trek.

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Pan Am’s Second Life
The defunct international airline lives on through collectors like Kelly Cusack.

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Reporter’s Notebook: The Merritt Parkway In A Porsche
Let me put you behind the wheel of a brand-new 911.

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America’s Hidden Travel Gems
You don’t need to leave the U.S. to find exotic or quirky treasures.

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The Lost Characters Of New Orleans
Many of the city’s strangest residents left after Hurricane Katrina. Will they ever return?

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World’s Most Dangerous Countries
Avoid visiting these places if you value your safety.

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Diamond In The Rough
Restaurateur Faysal Debeis is banking on an uptick in tourism to boost his beachside business in Sierra Leone.

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Honeymoon In Sierra Leone
Can the former war zone reinvent itself as a tourist destination?

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In Pictures: Roaming Sierra Leone
This small African nation is the second-most dangerous spot for journalists. What better place for a Forbes reporter to spend his vacation?

BONUS MATERIAL: Around The World in 20 Days

Three weeks, twelve countries, and highlights including a Jay-Z concert in Germany, a ski trip in Dubai and a glimpse of the future in China. Here are my blog entries from abroad in the summer of 2010.

Around the World: Part I
In which Zack consumes a Guinness breakfast and encounters technical difficulties.

Around the World: Part II
In which Zack shatters dreams in Innsbruck and sees Plastic People in Prague.

Around the World: Part III
In which Zack becomes aware of German singer Lena and eats questionable meat.

Around the World: Part IV
In which Zack travels to Berlin and debunks the myth of the jelly doughnut.

Around the World: Part V
In which Zack visits Dubai, Abu Dhabi, and, sort of accidentally, Oman.

Around the World: Part VI
In which Zack journeys to Hong Kong, Macau, and The Real China before heading home to New York.


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Zack O'Malley Greenburg is the senior editor of media & entertainment at Forbes and author of two books: Michael Jackson, Inc and the Jay Z biography Empire State of Mind. In a decade at Forbes, Zack has investigated topics from pension fund scandals to Katy Perry's touring business to Wu-Tang Clan's secret album. His work has also appeared in the Washington Post, Billboard, Sports Illustrated, McSweeney's and Vibe; he's served as an expert source for BBC, NPR, MTV, NY Times and 60 Minutes, and as a speaker at SXSW, TEDx, Georgetown, Harvard and Yale, his alma mater. A recovering child actor, he played the title role in film Lorenzo's Oil (1992). Zack is now writing a new book, THREE KINGS, which will be published in 2017 by Little, Brown. Get Zack's quarterly email updates | Full bio

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