Katy Perry, Pop Export

January 29th, 2011  |  Published in Travel


06.29.15, Forbes magazine (cover story)
Pop Export
How Katy Perry–the sheltered daughter of born-again ministers–globetrotted her way to earnings of $135 million in one year. FORBES traveled to Italy to find out.



ForbesLife magazine, 11.03.15
Plaid Men
Growing up, Hanson style.

ForbesLife magazine, 11.20.14
A Spin With Afrojack
Nick Van De Wall is one of the world’s highest-paid DJs, and he’s learned like a man who earned $22 million last year. At his new estate near Amsterdam, Afrojack unveils his car collection–and how his life got on the fast track.

ForbesLife magazine, 12.16.13
Grand New Nashville
Rascal Flatts offers a private tour of its favorite Music City haunts.

Forbes.com, 05.27.13
Ireland’s Big Eurovision Secret
What I found out about pop music on my trip to the Emerald Isle.

Forbes.com, 01.28.11
Inside The Rolling Stones’ Morocco
What does Tangier have in common with the music business? Lots.

Luxist.com, 08.05.10
A Visit to Chigny-Les-Roses
Ever wonder about the origin of those gold bottles that keep popping up in Jay-Z’s videos? This is it.

Luxist.com, 05.09.10
Ma(i)sonry in Napa Valley
The world’s only steam-punk wine tasting room.

Luxist.com, 05.08.10
Nepenthe in Big Sur
The quintessential Big Sur experience.

Forbes.com, 09.01.09
Canada’s Hidden Travel Gems
Natural wonders and scenic views are close by — or spectacular enough to warrant making the tough trek.

Forbes.com, 06.16.09
Pan Am’s Second Life
The defunct international airline lives on through collectors like Kelly Cusack.

Forbes.com, 05.29.09
Reporter’s Notebook: The Merritt Parkway In A Porsche
Let me put you behind the wheel of a brand-new 911.

Forbes.com, 05.22.09
America’s Hidden Travel Gems
You don’t need to leave the U.S. to find exotic or quirky treasures.

Forbes.com, 04.24.09
The Lost Characters Of New Orleans
Many of the city’s strangest residents left after Hurricane Katrina. Will they ever return?

Forbes.com, 03.04.09
World’s Most Dangerous Countries
Avoid visiting these places if you value your safety.

Forbes.com, 03.04.09
Diamond In The Rough
Restaurateur Faysal Debeis is banking on an uptick in tourism to boost his beachside business in Sierra Leone.

Forbes.com, 03.04.09
Honeymoon In Sierra Leone
Can the former war zone reinvent itself as a tourist destination?

Forbes.com, 03.04.09
In Pictures: Roaming Sierra Leone
This small African nation is the second-most dangerous spot for journalists. What better place for a Forbes reporter to spend his vacation?

BONUS MATERIAL: Around The World in 20 Days

Three weeks, twelve countries, and highlights including a Jay-Z concert in Germany, a ski trip in Dubai and a glimpse of the future in China. Here are my blog entries from abroad in the summer of 2010.

Around the World: Part I
In which Zack consumes a Guinness breakfast and encounters technical difficulties.

Around the World: Part II
In which Zack shatters dreams in Innsbruck and sees Plastic People in Prague.

Around the World: Part III
In which Zack becomes aware of German singer Lena and eats questionable meat.

Around the World: Part IV
In which Zack travels to Berlin and debunks the myth of the jelly doughnut.

Around the World: Part V
In which Zack visits Dubai, Abu Dhabi, and, sort of accidentally, Oman.

Around the World: Part VI
In which Zack journeys to Hong Kong, Macau, and The Real China before heading home to New York.


Comments are closed.

Zack O'Malley Greenburg is the senior editor of media & entertainment at Forbes and author of two books: Michael Jackson, Inc and the Jay Z biography Empire State of Mind. In a decade at Forbes, Zack has investigated topics from pension fund scandals to Katy Perry's touring business to Wu-Tang Clan's secret album. His work has also appeared in the Washington Post, Billboard, Sports Illustrated, McSweeney's and Vibe; he's served as an expert source for BBC, NPR, MTV, NY Times and 60 Minutes, and as a speaker at SXSW, TEDx, Georgetown, Harvard and Yale, his alma mater. A recovering child actor, he played the title role in film Lorenzo's Oil (1992). Zack is now writing a new book, THREE KINGS, which will be published in 2017 by Little, Brown. Get Zack's quarterly email updates | Full bio

Get Zack’s Books On Amazon

Speaking Engagements

Zack is available for speaking engagements related to music, business and media, as well as his books, Empire State of Mind and Michael Jackson, Inc. To inquire about his availability, please click here.


Instagram (follow @zogblog)

Error. Page cannot be displayed. Please contact your service provider for more details. (2)