Jay Z

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“One of the year’s best rock books.” – Bloomberg News

“Fascinating, well-done biography of one of the most extraordinary entrepreneurs of our era.” – Steve Forbes

“Zack O’Malley Greenburg has become one of the rare reporters to bring dignified coverage of the hip-hop business into the mainstream. Empire State of Mind is a pure product of Greenburg’s care and insight, an exploration of hip-hop’s most enigmatic mogul, Jay-Z.” – Dan Charnas, author of The Big Payback: The History of the Business of Hip-Hop

Empire State Of Mind follows the money and key pieces of the Jay-Z puzzle in this insightful, savvy read…this book is like a GPS leading us through the modern urban reality of how Jay-Z’s empire was built.” – Fred “Fab 5 Freddy” Brathwaite, hip-hop artist and pioneer

Summer 2012: New Chapters & Steve Forbes Foreword

The paperback edition of Empire State of Mind, released June 2012, includes a bevy of previously-unreleased material, including:

* a brand-new foreword by Steve Forbes, drawing on his interviews with Jay-Z and Warren Buffett

* an investigative chapter revealing Jay-Z’s financial relationship with a notable Swiss watchmaker

* full analysis of Jay-Z and Kanye West’s Watch The Throne and how it changed the business of hip-hop

* new interviews with rappers, executives and entrepreneurs connected to Jay-Z

* updates on the birth of Blue Ivy Carter, Jay-Z’s net worth and more

To set up an interview with the author, please contact Jackie Burke at Penguin/Portfolio: Jacquelynn.Burke@us.penguingroup.com

About Empire State of Mind

You can wake up to the local radio station playing Jay-Z’s latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40/40 Club. He’ll profit at every turn of your day.

Empire State of Mind tells the story behind Jay-Z’s rise to the top as told by the people who lived it with him–from classmates at Brooklyn’s George Westinghouse High School; to the childhood friend who got him into the drug trade; to the DJ who convinced him to stop dealing and focus on music. This book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.

In his literary debut, Forbes staff writer Zack O’Malley Greenburg draws on his one-on-one interviews with hip-hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred “Fab 5 Freddy” Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records, to paint a tantalizing portrait of a very private mogul. Greenburg also reveals new information on Jay-Z’s various business dealings, such as:

* The feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released.
* The Jay-Z branded Jeep that was scrapped just before going into production.
* The real story behind his association with Armand de Brignac champagne.
* The financial ramifications of his marriage to Beyonce.

Jay-Z’s tale is compelling not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.

Reviews

“Lively and often surprising, Empire State Of Mind analyzes one of the greatest assets of the hip-hop generation: the business mind of Jay-Z. In capturing Jay-Z’s refuse to lose mentality, Zack O’Malley Greenburg tells an important, instructive American story of our time.” – Jeff Chang, author of Can’t Stop Won’t Stop: A History of the Hip-Hop Generation

“Jay-Z’s rise to fame has as many lessons for would-be moguls as for budding rappers … All these lessons are clear from Empire State of Mind: How Jay-Z Went From Street Corner to Corner Office, by Zack O’Malley Greenburg (Portfolio, $25.95), one of the year’s best rock books.” –Bloomberg News

“Well told … the heart of Empire State of Mind is its depiction, helped by some good shoe-leather reporting, of the commercial deals that have enabled Jay-Z to profit from exploiting his prestige and personality.” – The Financial Times

“In his debut book, Greenburg hits the mark. Empire State of Mind is an easy read that packs an informative, motivational punch for anyone who is trying to improve their situation, land a job, or advance their career.” – AOL/Huffington Post

“Business savvy is really what sets Jay-Z apart, and that’s the subject of Zack O’Malley Greenburg’s enlightening, engaging, and excellent new book … Greenburg zeroes in on Jay-Z’s ability to hustle in the studio and in the boardroom, creating a fascinating look at the businessman behind the man. In addition, he writes with a rapid-fire prose that makes Empire State of Mind flow like an novel or film.” – ArtistDirect

“Every person with an iota of entrepreneurial inclination should read Empire State of Mind … [Greenburg's] understanding of hip-hop and his familiarity with the world of high finance make him uniquely suited to pen such a smart, informative and entertaining work. Excellence!” – Hip-Hop Weekly

“Before Diddy and his missing Mercedes-Benz S-Class, before Eminem and his imported-from-Detroit Chrysler 200, even before Funkmaster Flex and his special-edition Ford Expedition, there was the Jay-Z Jeep Commander. You would be forgiven, however, for not remembering the commercials … the Jay-Z Jeep never rolled deep. Mr. Greenburg dissects how the collaboration went awry.” – New York Times

“Greenburg writes of Jay-Z’s rocky beginnings in the Brooklyn projects and his detour into street-corner dealing, but mainly focuses on Jay-Z the mogul, whose reach extends beyond music to the NBA, apparel, restaurants, endorsements and Broadway. Check it out.” - USA Today

“O’Malley Greenburg is easily the world’s foremost authority on the subject of the finance of hip-hop … Acting often as investigative reporter, he travels thousands of miles to hunt down insider information on Jay’s various ventures, from the Jay-Z Jeep that never came to be, to the hush-hush details of the rapper’s partnership with champagne Armand de Brignac … Greenburg does a great job of unpacking the rapper’s business mentality, and the steps he’s taken to earn his half-billion.” – Crawdaddy

“The biography by journalist Zack O’Malley Greenburg, out this month, provides a colorful reminder of the rapper’s dark roots.” – New York Post

“After reading Greenburg’s book, I have to admit I understand why [Jay-Z] makes a superb guide for your career, even if you are looking to be an investment banker or grocery store manager instead of a hip hop legend.”Anthony Balderrama, CNN.com

[Empire State of Mind] has some interesting sources and revelations that may shock even the biggest super-fan.” – HipHopDX

“The new biography of the rap mogul lavishes praise on Jay-Z but also depicts a businessman with Antarctica for a heart.” – Bloomberg BusinessWeek

Empire State of Mind tells the story of rapper Jay-Z (aka Shawn Carter) and his rise from drug slinger to tape slinger and, later, to corporation runner.” – NPR

“Zack O’Malley Greenburg’s book take us comfortably through the story of Jay-Z’s background, hard start, challenges, opportunities, talents, success, and choices. This is an easy and comfortable read.” – New York Journal of Books

“If Jay-Z’s collective body of work was ‘Food For Thought’ … Greenburg does this dishes in his literary debut. Greenburg uses his extensive resources (perhaps garnered as the crafter of the famous “Forbes Hip-Hop Cash Kings” list) to unravel the business acumen Jay-Z has used to catapult himself to financial prosperity.” – Mog.com

“To learn more about how Jay-Z changed many people’s taste in Champagne and so many other things, be sure to check out Empire State of Mind … Until now, all those interested begrudgingly had to buy into the story spun by Jay-Z’s camp that Armand de Brignac was just a bubbly that HOVA discovered in a New York wine shop.” – Bottlenotes

“[Empire State of Mind] … fill(s) in many of the blanks surrounding the rapper’s business dealings, pulling from interviews with some of Hov’s colleagues and business partners willing to dish the dirt on how he rose to fame and fortune.” – The Boombox

“A fascinating, unauthorized story, which decodes the Jay-Z myth as much as it reinforces it.”ABCDrDuson

Multimedia

Zack O’Malley Greenburg talks about Empire State of Mind — and why Jay-Z refused to cooperate — on Good Day New York (Video)

Zack chats about his book with Gregg Greenberg (no relation!) on TheStreet.com (Audio) |(Video)

Zack discusses Jay-Z’s humble origins and rise to fame with Michael Noer on Forbes.com (Video)

Zack talks about the rise of Jay-Z on Bloomberg Game Changers (Video)

Zack chats about Jay-Z’s half-billion dollar fortune with The Daily Ticker’s Dan Gross on Yahoo! Finance (Video)

Zack discusses Jay-Z’s business, man, on Canada’s Urban Rush (Video)

Zack talks Jay-Z with Fanny Kiefer live from Vancouver on Studio4 (Video)

Other Mentions & Interviews

- The New York Times

- Sports Illustrated

- New York Magazine

- Reuters

- The Sun

- CBS Bnet

- BET

- Flying With Da Fishes

- Grind & Thrive

- Guest of a Guest

- Baller Status

Zack O'Malley Greenburg is a Forbes senior editor and author of the JayZ biography Empire State of Mind. His second, Michael Jackson, Inc, was released by Simon & Schuster in June. Zack covers the business of music in The Beat Report at Forbes, where he's investigated topics from public pension fund scandals to Justin Bieber's venture capital career to the inner workings of Diddy's empire. His writing has also appeared in the Washington Post, Billboard, Sports Illustrated, Vibe and McSweeney's; he's served as a speaker at Yale, Harvard and South by Southwest, and as an expert source for BBC, NPR, MTV, VH1 and CBS's 60 Minutes. Check out his full bio here.


Speaking Engagements

Zack is available for speaking engagements related to music, business and media, as well as his books, Empire State of Mind and Michael Jackson, Inc. To inquire about his availability, please click here.

Links

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