In addition to writing hundreds of stories for print and web outlets including Forbes, Sports Illustrated and The Washington Post, Zack has appeared frequently on television, radio and in print to talk about his books, stories and thoughts on the business of media and entertainment. Here’s a sampling of his media appearances, ranging from showbiz commentary to reviews of his books to profiles of Zack himself.


BBC: “The Business of Being Lady Gaga
Bloomberg: “Jay Z Gives Money Tips
Financial Times: “Rapping And Rolling In It
MTV: “Jay Z, Diddy, Kanye West Top FORBES Hip-Hop List
New York Times: “What Happened To The Jay Z Jeep?
Ozy: “Zack O’Malley Greenburg Is All About The Benjamins
Reuters: “Hip-Hop Stars Diversifying To Stay Rich
Wall Street Journal: “Book Review: ‘Michael Jackson, Inc.’


APM (Marketplace): “Michael Jackson: The Businessman Behind The Musician
NPR (All Things Considered): “The Fringe Benefits Of Bruno Mars’ Free Super Bowl Gig
WNYC (Soundcheck): “The Two-Sided Business of Michael Jackson


CBS This Morning: Zack appears with Gayle King and Charlie Rose to discuss the world’s top-earning celebrities.


TEDx: Watch Zack’s talk on Jay Z, Diddy and Dr. Dre — and how they turned hip-hop into a multibillion-dollar business.


SXSW: Zack conducts a one-on-one keynote interview with Sean “Diddy” Combs.


60 Minutes: Zack discusses the business of Michael Jackson.


Al Lindstrom: An interview with Zack about the construction of the Forbes Hip-Hop Cash Kings list.


Bloomberg TV’s Game Changers: Zack talks about Jay-Z’s rise as a businessman.


In addition to appearing as a guest on numerous television shows, Zack has conducted hundreds his own video interviews of numerous industry leaders for Forbes and others. To see more of Zack’s video interviews, check out his YouTube channel and the sampling below.


The latest:


Zack travels to Morocco to investigate the Wu-Tang Clan’s secret album:


Zack travels to Oklahoma to interview country star Toby Keith for his “Cowboy Capitalist” Forbes cover story:


Zack interviews rising rap star Mac Miller about the business of indie hip-hop, the power of social media, and the future of music:


Zack interviews international superstar Bruno Mars about his rise to the top, his switch from artist to producer back to artist, and how he couldn’t afford breakfast while writing the song “Billionaire”:


Zack talks about his audition for the role of Anakin Skywalker for the Star Wars prequel trilogy:



Zack talks about his Jay Z book with Fanny Kiefer on Studio4 in Vancouver (April 2011) Video

Zack discusses his Jay Z book on Urban Rush in Vancouver (April 2011) Video

Zack interviews Russell Simmons about books, business, and doing yoga with Diddy (January 2011) Video 1: Yoga | Video 2: Financial Services

Zack interviews fool-pitier Mr. T about the longterm financial benefits of buying gold (October 2010) Story | Video

Zack heads to New Jersey to uncover the thrills of license plate collecting (December 2008) Story | Video

Zack O'Malley Greenburg is the senior editor of media & entertainment at Forbes and author of two books: Michael Jackson, Inc and the Jay Z biography Empire State of Mind. In a decade at Forbes, Zack has investigated topics from pension fund scandals to Katy Perry's touring business to Wu-Tang Clan's secret album. His work has also appeared in the Washington Post, Billboard, Sports Illustrated, McSweeney's and Vibe; he's served as an expert source for BBC, NPR, MTV, NY Times and 60 Minutes, and as a speaker at SXSW, TEDx, Georgetown, Harvard and Yale, his alma mater. A recovering child actor, he played the title role in film Lorenzo's Oil (1992). Zack is now writing a new book, THREE KINGS, which will be published in 2017 by Little, Brown. Get Zack's quarterly email updates | Full bio

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Speaking Engagements

Zack is available for speaking engagements related to music, business and media, as well as his books, Empire State of Mind and Michael Jackson, Inc. To inquire about his availability, please click here.


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